Website Audit in Tunisia: 25 Essential Checks

A useful audit is more than a score. Use these 25 checks to find problems that stop a website from being discovered, understood or used.

When a website generates little traffic or few enquiries, the immediate reaction is often to publish more content, change the design or launch advertising. These actions may help, but they can reinforce a confused structure when the real problem has not been identified.

An audit examines how search engines discover the website, what its pages offer, how visitors use them and whether enquiries are measured correctly. The result should be a list of actions prioritised by impact, effort and evidence.

The following 25 checks are useful before a website redesign in Tunisia or a new SEO investment.

Crawling and indexing: checks 1–5

1. HTTP status: do important pages return 200? Do old URLs redirect directly to the correct destination?
2. Robots directives: does a commercial page contain noindex by mistake? Is an unhelpful internal page indexable?
3. Canonical tags: does each retained page name the URL that should be indexed?
4. Sitemap: does it contain final indexable pages, without redirects or internal-search results?
5. Search Console: does Google select the expected canonical and report important exclusions?

A 200 response and a sitemap do not prove that a page is indexed. Use URL Inspection and the indexing reports. Google’s Search Essentials describe the technical requirements and general good practices.

Architecture and internal links: checks 6–10

1. Navigation: are the primary services easy to reach?
2. Depth: does an important page require many clicks from the homepage?
3. Contextual links: do articles connect to the service that provides the next step?
4. Anchor text: does it describe the destination instead of repeatedly saying “Learn more”?
5. Competing pages: do several URLs answer the same intent without a useful distinction?

Create a simple map showing the searched need, primary page, supporting content and conversion. Do not merge pages only because their titles look similar. Compare their queries, links and results first.

Content, accuracy and evidence: checks 11–15

1. Intent: does the page genuinely answer the query producing its impressions?
2. Accuracy: are prices, dates, figures and comparisons current and sourced?
3. Evidence: does the site show projects, screenshots and verifiable outcomes?
4. Differentiation: do local or sector pages contain information specific to that audience?
5. Author and company: can the reader identify the person or team responsible for the content?

Long content is not automatically better. Remove repetition and explain useful decisions: scope, process, responsibilities, recurring costs and examples.

Effective SEO copywriting connects the language people search for with genuine expertise. It does not repeat the same phrase in every subheading.

Mobile, performance and accessibility: checks 16–19

1. Mobile: do menus, tables, buttons and forms remain usable?
2. Performance: are loading, responsiveness or visual stability causing problems?
3. Images: are dimensions, compression, formats and alternative text appropriate?
4. Accessibility: are structure, contrast, keyboard behaviour and error messages understandable?

Use field data when it exists, followed by laboratory tests for diagnosis. The current LCP, INP and CLS thresholds are described in the Web Vitals documentation.

Do not commission a full rebuild because of one isolated score. Identify the page template, asset and real user experience affected.

Conversion and measurement: checks 20–22

1. Primary action: does each important page offer a clear next step?
2. Form: does a test submission reach the correct recipient?
3. Measurement: is one successful submission recorded once as a lead?

Separate confirmed form submissions from phone, email and WhatsApp clicks. Add the source page and requested service. Also check the process after receipt: response time, qualification and commercial outcome.

A page can receive little traffic and still produce valuable prospects. Another can attract many visits without supporting the business. Reporting should therefore include qualified enquiries.

Ownership and operations: checks 23–25

1. Access: does the company control the domain, hosting, CMS, analytics and third-party accounts?
2. Maintenance: are updates, backups and restores organised?
3. External services: are licences, payments, forms and APIs active and assigned to the correct owner?

A public audit cannot see everything. Administration screens, logs, backups and contracts complete the picture. Our website-maintenance service can cover recurring checks after the initial corrections.

Turn findings into priorities

A hundred-line report without order is difficult to execute. Classify every finding:

• Critical: prevents access, conversion or essential security.
• High: affects a commercial page or an important traffic source.
• Medium: improves comprehension or maintenance without an immediate blockage.
• Low: useful cleanup with limited impact.

Add the effort, owner, date and evidence of correction. Replace an action such as “improve SEO” with a verifiable task: correct a homepage-card link, consolidate two pages after analysis or record confirmed form submissions.

Establish a baseline and observe change

Record a reference period: clicks, impressions, position by query, organic visits and confirmed leads. Note the date of each change. Compare equivalent periods and take seasonality into account.

Avoid editing a page every week on the basis of tiny volumes. After a technical correction, confirm that it works quickly. For an editorial change, allow time for indexing and query patterns to develop over several weeks.

An audit creates value only when its conclusions become actions. Start with access, measurement and commercial pages, then improve supporting content and authority.

Our SEO service in Tunisia can review technical implementation, pages, queries and conversions to produce a prioritised plan.